Thrutheline Consulting was formed by a number of successful marketing individuals and consultants, from different backgrounds, with different skills, who recognized the opportunity to cater for the collective needs of our clients i.e. a one-stop marketing shop, Thrutheline Consulting, below and above, able to conceptualize, strategize and implement, from concept to consumer.
Thrutheline Consulting will help our clients to identify a value maximizing strategy and also manage the implementation, whilst focusing on the ‘key value drivers’ of the project. At Thrutheline Consulting, we believe strongly in an ‘out of the box’ mentality, supported by sound commercial thinking. We believe in a value maximizing approach, from strategy to consumer. We have been able to give many of our small brand clients a ‘big brand’ feel, through clever initiatives. We have developed cost effective TV strategies and solutions, for clients who could not afford the conventional advertising route. With the help of Thrutheline Consulting, our clients now have the benefit of formulating a balanced approach to marketing and advertising, designed to maximize value and make better use of their budgets.
Value maximising growth strategies
Sales, marketing and channel management strategy
Value based cost reduction
Finding and extracting ‘missing value’ from core operations
Organisational / process change aimed at achieving & sustaining maximum value
Executive & manager MFV/VBM skill development programs
Identify, understand and resolve major business issues.
Develop high value impact but credible alternatives.
Deliver measurable and sustainable improvements in business performance (i.e. increased short and long term cash flow/economic profit).
Enhance the internal capabilities of our clients to manage for value on an on-going basis.
Our focus on both the ‘hard’ and the ‘soft’ drivers of an organisation’s success and our proven, systematic approach for identifying these and for helping the organisation to mobilise around them.
All our clients, past and present are willing and available to confirm the powerful impact our work has had on their organisations.
Our flexible “Associate-Based” business model allows us to draw on the best sector expertise available through our strategic partnerships with sector specialists and with leading international business schools.
Our proven ability to rapidly understand key issues and themes within key issues and themes within the organisation in which we are working and to develop breakthrough insights for our clients that will be beneficial to their business.
Thrutheline Consulting’s proprietary methodology for maximizing value addresses all the major sources of value as shown in this diagram.
Thrutheline Consulting’s proprietary methodology for maximizing value addresses all the major sources of corporate value.
1. Revenue Maintain & Growth
Developing new highest value internal growth opportunities (organic)
Growth through partnership or acquisition in closely related fields (non-organic)
Reform of marketing processes, approaches to maximize value
2. Operations, Production and Supply Chain Efficiencies
Permanent reform of company’s cost base: Eliminating value destroying expenses, processes
Adoption of most efficient/ most effective processes approaches organization
3. Optimal capital structure. Financing strategy
Minimising company’s on-going cost of capital
Changes in business portfolio both to simplify operation and increase return
Value-optimal capital investment practice
4. Risk Management
Reducing on-going operational, market and financial risk to the company
5. Managing financial community perceptions re future cash flow
Positive actions which enhance market’s evaluation premium even before a company is publicly-traded
Simplicity, transparency of reported performance cash flow
Effective communication of managing for value program
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